It all starts with a dot and line.
It all starts with a dot and line.
1925 is based on the speakeasy concept. Which was originated in the United States during the prohibition era. The concept revolves around obscurity, exclusivity and glam of the 1920’s with a modern interpretation of Art Deco merged with the Egyptian heritage.
Nineteen Twenty Five
Branding
Social Media
May 2016
Another aspect of the branding is the pattern shown on the left, which is a blend of the Isis Wing and Art Deco inspired pattern. This pattern is used in the collaterals along with the interior of the place.
The story of 1925 revolves around a hostess that is not known to her guests. She welcomes them to the place and makes sure everyone is having a good time without showing her true self except in certain events. Hence, choosing to represent her in a silhouette form.
